A guest post that Jon wrote for ProBlogger is their most read post. At a time when most people aim for 2000-word long-form blog posts, Seth writes small gems of about 200 words. His most successful book (which made the NY Times bestselling list) is called. Although Smartblogger is now a team effort, Jon Morrow has clearly built a personal brand. Sometimes this is because the business is a sole trader or one-shareholder company. Oprah clearly knows her personal branding well and has managed to capitalize on it in ways that few others have accomplished. There are still a hundred more ways to improve your personal brand and great examples to pull ideas from. Now that you’ve been inspired by some great personal brands, you’re ready to create your own personal brand. Her particular strength is social selling. I t is the telling of your story, and the impression people gain from your online reputation. Be creative and fun like Peg, or positive and professional like Amy. Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. His site is not for the easily offended. Amy Cuddy, social … Even his strapline is straightforward and informative: The site gives “thoughts on writing, life, and creative work.”. Mark built his whole persona on being straight-up and to the point. She posts frequently, and her posting style is distinctive and consistent. This list would be incomplete without including the lady of personal branding – Oprah Winfrey. At that time, Danny set the record for most guest blog posts of anybody who had taken the course. And one of the most important elements of a personal brand is a brand statement. 12 Incredible Personal Branding Examples That Will Inspire You to Build Your Own 1. His posts are long, in-depth, irreverent, and above all inherently honest. Kim also enjoys speaking to an audience, and readily takes on public speaking requests. His Twitter description describes him well: “I help people build small businesses they can run from anywhere on earth.”. Just by reading a few blog posts, you can tell that she has a passion for all of her interests, so it makes sense and works well for her. Social proof is incredibly powerful in buying, hiring, and a plethora of other professional decisions. It is notable that if you are on the company’s email list, you receive your emails from “Danny Iny,” rather than from “Mirasee.” He writes them all in a personable way, clearly from him (as Founder/CEO at Mirasee”). , and in it, he shares 35 facts about himself. Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. A personal brand statement is memorable, punchy, and solution-oriented. If you want to be taken seriously in today’s online-focused world, then you have to build a personal brand identity to create the kind of image you wish to project to that world. Amy Schmittauer has done an excellent job of developing and creating her brand voice through video. Aja Frost freelance wrote her way through college. Seth has become one of the world’s most influential marketing experts. The black and white design and unique illustrations make you want to learn more about him. It is the unique combination of skills, experience, and personality that you want your followers to see. He has guest blogged across the net, making a name for himself. Most people would not be able to pull off this level of professional individuality, but it works for him as a graphic designer. Maybe it is because I am also a writer, but I see Jeff Goins’ name virtually everywhere I look on the net. But allied to this is the need to be true to your intentions. Popularly known as Neil Patel the SEO, he is an entrepreneur, angel investor, and analytics expert. You do not have to have a professional logo designed, but you do need to think about the icons, colors, and illustrations that are used to express your personal identity. He is active on the same social media channels as his readers spend time. You might think that you can only focus on one topic when creating a personal brand. Gordon has clearly understood that anybody who bases their personal brand on being a leadership expert, needs to be able to provide evidence of leadership expertise. Each post pinpoints a single idea. Today, however, anything (or anyone) can be a brand. One is the need to be consistent. There even seems to be in congruence with his social accounts. Her writing has been featured literally everywhere you can... Kat Boogaard. Even personal websites should have a logo and color story that unifies your online personal brand. He writes in a distinctive style which is succinct and to the point. She speaks to business and organizations around the globe about personal and professional growth. That site, and the various courses he runs bring him over $100,000 per month. Without a compelling personal brand that attracts your target audience, you may find yourself struggling to build a profitable and sustainable business. Alex Baackes does this well with a simple logo and color story that makes her website pop. Rebrandly is the easiest way to create and manage branded links. I have heard editors say, “Only Seth Godin can get away with that” when they believed that a post was too short. While this is a polished example of branding voice, she certainly did not start out that way, so keep working at it until it feels right. The Next Step. Creating unique images will go a long way in telling your story. The main image on the site above the fold shows Gordon speaking, Most of the videos on the site show Gordon explaining some facet of leadership. He has written in-depth blog posts on a daily basis for many years now, most recently on his self-named site, Neil Patel. This is very much the personal odyssey site of Sean Ogle. While personal branding is a largely solo exercise, securing recommendations from clients, managers, or colleagues can legitimize your claims and strengthen your persona. That site consistently uses orange as its main accent color, and he continues with this throughout all of his social presence. Carol also has a self-titled website, Caroltice.com, which she uses as a portfolio site for potential clients who want her to write for them. Beneath that om his home page he personalizes things even more with, “Hi, I’m Jeff. Mark keeps a consistent brand image. Kim Garst is another marketer who has recognized the importance of using a consistent persona online. 5 Personal Brand Examples That Illustrate the Best Branding Practices When it comes to branding, most of us are used to thinking about brands in terms of companies or products. Each post pinpoints a single idea. It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). His social media accounts add to his image and mostly use the same profile picture. Your online personal brand should still be uniquely you, focused on inviting people in, and encouraging them to stay awhile. Danny Iny. We’d love to hear your thoughts in the comments below. Can I send you something?”, and then asks to collect your email address. Even his strapline is straightforward and informative: The site gives “thoughts on writing, life, and creative work.”. Jon Morrow has built a reputation over the last decade as being the Mr. Blogger of the internet. In that time he has published more than 20 books, usually with quirky, thought-provoking titles, such as Purple Cow: Transform Your Business by Being Remarkable and Meatball Sundae: Is Your Marketing out of Sync? Mark Manson is a self-help author, blogger, and entrepreneur. does what it says – it is a site where [Jeff] Goins, teaches you to write better. Think of it as a shortcut for introducing yourself. Her posts all follow a set style, to the point that you could tell a Lolly Daskal tweet even if you couldn’t see her name. Thinking about taking on a side hustle to earn a little extra cash? Pascal van Gemert expertly shows how you can create an attractive website that is simple and singularly focused on promoting a personal brand. There are some characters in the world of business who are larger than life. Before we jump into 6 of the best personal brand website examples, we need to be sure to communicate the foundation and realities of building a personal brand. Your personal brand is what sets you apart from everyone else with a similar skillset or background. They’ve mastered the art of personal branding and they know exactly who they are and what makes them unique. He could never be thought of as a gray man who could melt into a crowd. Building the best personal brand website begins with your ability to clearly portray your message, purpose and mission both visually and through great copy and content. It should be obvious within the first few seconds of visiting your sites. You don’t have to read long to discover that Sean is a 33-year-old entrepreneur, who blogs about how he manages to travel the world and lives the life he loves. One of his recent posts is Hi, My Name is Sean, and in it, he shares 35 facts about himself. Your personal branding statement will be unique to you and, if written correctly, it will clearly describe what you do and who you serve. Building a personal brand is a slow and long-term process. This way, her branded links, and branded domain are always working together. The big difference is you are crafting it from a personal angle because it's about you. Post Updated: February 21st, 2019. There’s a lot that goes into building a strong personal brand. This ultra-clean design with no distractions lets his work do all the talking. Molly Mogren Katt is a writer who helps people brand their voice. Brand You : Personal Branding BRAND YOU ® INTRO TO PERSONAL BRANDING ; A Bit About Me • Husband and father to Scout, Daisy & Indiana • President, Kristian Andersen + Associates • Founder, Pathagility • Founder, TinderBox • Managing Partner, Gravity Ventures • Lives in Arkansas works Indy A BRAND IS NOT A LOGO ; A BRAND IS A COLLECTION OF … Get your personal brand started with the right brand name, domain name, and branded URL shortener. In business, your personal brand needs to leave a lasting impression or you risk being ignored. Goins Writer does what it says – it is a site where [Jeff] Goins, teaches you to write better. But, to build a personal brand, it starts with understanding and developing a brand identity. Probably the most memorable case of this is the George Foreman Grill. We recently looked at what personal branding is. Clearly, he saw the value of a personal brand when he created his website. She has also set up a writer’s community, called The Den, which provides training to help writers improve their skills, as well as a forum for writers to network with each other. While you want to create a professional appearance, it is still okay to take risks with your online personal brand. Similarly, the blog posts are all written by Gordon and are his opinion pieces on aspects of leadership. Developing your personal brand is something that you should spend a good deal of time considering – especially when creating a personal website. 1. He comes across as authentic and enthusiastic. The company relies entirely on celebrity influencer, George Foreman’s personal branding to sell its products. Whether you are selling products or services using your personal identity or promoting yourself to potential employers, your personal brand should be professional and polished. Start typing the name Tony into your a search engine and... Amy Cuddy: Brings work to life – Sharable. Writing a personal branding statement is a lot like creating a branding statement for a company, product or service. Elon Musk. Influencer Marketing Hub » Influencer Marketing » 12 Incredible Personal Branding Examples That Will Inspire You to Build Your Own. And your brand statement is essential to hook your audience. Yet Jon was not prepared to let his disability slow him down and stop him from living his dreams. “I help thought leaders write great books in just 90 days. He takes simplicity to a new level with just a few words, but you instantly know what he does. Marie Forleo without a doubt sets the benchmark when it comes to exceptional personal branding. Personal Branding Examples. Visualizza altre idee su Grafici, Loghi, Design biglietti da visita. It is a clean design that shows off his skills without being showy. While you may not want to reveal all of your deepest, darkest secrets to the world, you do want to create a connection with your audience. Meatball Sundae: Is Your Marketing out of Sync? Video Shopping: The Ultimate Guide to Mastering The Next Big... 24 Top TikTok Songs (That Will Be Stuck in Your Head Through... 11 Side Hustle Ideas You Can Start Right Now. Although Sean bypasses the use of an About page, you can learn all about his life from reading his posts. Marie Forleo. Neil Patel is a marketing guru whose face is all over the internet. Her main website, where she provides help to prospective and struggling writers is Make a Living Writing. Yet you never see that name in any branding. It should be no surprise that she has a clearly-defined presence on her own social media accounts. I know it can be a little weird to add an adorable pug to this list, but when you have 6.1 million fans on Facebook and 3.2 million fans on Instagram, it’s pretty safe to say you’re the King of Personal Branding or as Doug the Pug would say King of Pop Culture. His page packs a punch with a simple design that focuses on his resume, skills, samples, and minimal personal information. This grill is made and sold by Spectrum Brands. As you’re going through these personal branding examples from some of our favorites, you might consider writing notes about what you’re drawn to—or repelled by—in the examples shared. Oprah sees that there are two critical parts of her personal brand. Your personal brand is how you promote yourself. Her blog and social media sites are filled with selfies and branded graphic designs that are simple and easy to create: While it is her job to promote these designs, her social media sites will inspire you to incorporate these elements into your own personal websites. Use the personal branding statement examples below for inspiration when coming up with your own. Carol is consistent with her personal branding. , and he uses the unedited version of that title whenever he discusses it online. A personal brand statement is a 1-2 sentence that sums up your brand. This audience might be the world at large, a specialized industry, or a particular group. Like many on this list, he understands the importance of his utilizing his name. But personal branding has a broader meaning for Oprah. He is now the CMO and Co-Founder of Neil Patel Digital, an agency that aims to help the world’s top companies exponentially grow their traffic. Kim is front and center of her kimgarst.com website. Gary Vee (Vaynerchuk) is a great example for a successful personal brand built around him as an individual. Here, we are profiling 12 personal branding examples. Originally Posted: February 25th, 2016. Neil is very much the front man of his companies. One of his jobs there was deciding which blog posts to accept, and he read thousands of them. Personal Branding Infographics. Personal Brand Example + Template: As I went through these exercises, I was able to blend my findings and insights into this one statement I really hope to step into each and every day: Emily Liou is a positive, kind, and resourceful career coach who is dedicated to helping ambitious corporate professionals make an impact in the world through finding a career they … Neil has managed to position his personal brand as being an online marketing and SEO guru, and everything he does is congruent with this image. There is now considerable equity in the Oprah name. Clearly, he saw the value of a personal brand when he created his website. When I went to Jeff’s Twitter account, I noticed that Michael Hyatt was at the top of Twitter’s suggestions for “Who to Follow” – the same Michael Hyatt who states that “Jeff Goins has become one of my favorite bloggers” on the home page of Goinswriter. Finding your voice and learning how to use it to build your personal brand is essential to branding success. Again he points consistently, and in line with his personal branding image. Personal branding is a way of defining yourself to make sure people know who you are, what you do, and what you stand for. He learned what worked and what didn’t. Branding is an important aspect of every business. Not only can she command impressive prices for her writing, but she teaches others how to succeed in the industry. Emma & Carla Papas – The Merrymaker Sisters. She founded and helmed Boom! But even if you’re building a company that has its own brand (a software or physical product company, for example), building a personal brand still has its benefits. One of the first things to consider when building a brand is brand consistency. Peg Fitzpatrick is the queen of creating personalized images for the web, and her site does a good job of showing it. What Is Personal Branding? Blog topics run the gamut of personal life stories, but what works here is how she creates a connection with her audience by being purely authentic. He decided to blog and tell his story. 300 satisfied clients so far.” – Mindy Gibbins-Klein You are here: And although he doesn't use his name as the title of his blog, he has still managed to build a personal brand from his writing. Not just for big companies and startups, but it’s also true for freelancers and professionals. Social, a social selling training and consulting firm, before selling her interests in it recently. When you go to the Location Rebel website, it is clear whose website it is. Her main website, where she provides help to prospective and struggling writers is. Neil’s posts are thorough, well-researched and usually backed up with evidence from his own experience. Be the next biggest influencer! He has founded or co-founded multiple companies that provide services to online marketers and companies needing marketing assistance. Align your voice across all of your social media channels. There is a third category, where businesses rely solely on a celebrity influencer as the face of the company. Indeed the first post that Sean made was his bucket list, and he has continued to update this ever since. While your interests in fine wines and building robots may not sound like they go together, they are a part of what makes you unique. And when other people share her content, the link stays the same, extending her brand even further. We've curated a list of excellent examples of well-defined personal brands to inspire your own. Robby Leonardi has one of the most extreme personal branding examples of standing out from the crowd with his interactive resume. Like many on this list, he understands the importance of his utilizing his name. A good way to maintain these consistencies online is to use branded links. Personal Branding Presentation Free Google Slides theme and PowerPoint template. Example brand statement. He found success while working for Copyblogger. While some of these personal branding examples may seem larger than life, that does not mean you have to do the same. She uses the same headshot across her websites and social media. Personal branding is a crucial part of today’s business world. web. Indeed Seth Godin’s personal branding is so strong that his name has now become synonymous with a short post. As he stated in one of his blog posts, he should be dead by now – most people with SMA don’t survive very long into adulthood. Neil Patel. Especially for designers. CHAPTER 1. Lolly guest blogs and write columns for many prominent business publications, including Forbes, Business Insider, Fast Company, Harvard Business Review, and Inc. Lolly Daskal is an advisor to Fortune 500 CEOs and boards. Gordon Tredgold teaches companies and individuals simple, powerful and proven leadership techniques that deliver amazing results fast. She uses the logo across all her social media platforms, so you instantly know that it is connected to her. While the header image changes regularly, the one-page layout stays the same. All three testimonials highlight Jeff’s writing. Apart from anything else, however, Neil Patel is the king of blogging about online marketing. Gordon promotes his whole business around his own persona – to the point that he names his website after himself. The site’s logo shows a cartoon image of a woman (probably Carol, herself) sitting at a computer, ready to write a masterpiece. Branding links with Rebrandly increases
Using stock photos or never posting pictures of yourself makes your site feel impersonal. 8 Amazing Personal Branding Examples You Can Learn From Today Tony Robbins: Far and Wide Digital Footprint – Discoverable. The site features testimonials from well-known bloggers and authors, Darren Rowse, Michael Hyatt, and Brian Clark. From this, he built up his own site, now called. She has discovered that she can use her branding to help change people's actions. That site, and the various courses he runs bring him over $100,000 per month. Seth Godin is probably helped by having a distinct appearance. Her brand voice is clear, and she has done a good job of capitalizing on it. She portrays a positive and professional image without hiding her personality. If people consistently see her act in a certain way, it makes them think, and in turn, alters how they act. Lolly Daskal is a coach, consultant, and speaker, focusing on global leadership and consulting. Digital video has had an enormous impact on shopping. Whatever your passions are, you can most likely find a way to incorporate them into your online personal brand. The simple yellow and green color story with stock icons is all that is needed to create an eye appealing foundation for her travel and photography blog. Gordon has a strong social presence and is very much an influencer in the leadership niche. His Success Story. He rose from humble beginnings and a severe disability to become one of the world’s most successful bloggers. These include KISSmetrics (an analytics platform that tracks who visits your website), Crazy Egg (an analytics software that allows website owners to see what visitors are doing when they visit your site), and Hello Bar (a service that helps you collect email addresses from your website). 1. Mark Manson is a self-help author, blogger, and entrepreneur. Sean clearly lives the brand he portrays. Bob Galmarini does this very well with a simple, effective design. Gordon promotes his whole business around his own persona – to the point that he names his website after himself, gordontredgold.com. As long as your website stays organized and your vision is clear, it is perfectly fine to focus on multiple interests in your online personal brand. This means that he can scarcely move any muscles. website. Branded links look professional, attribute your posts back to your site, and let you promote your personal brand rather than promoting a generic link shortening service. These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. What do you think? Your statement is a distinctive part of your personal brand that is unique to you. After all, people often buy from people they like and relate to, and it’s through personal branding that you can show your authentic self and be human. The best thing about the internet is that it is for everyone, so keep your little corner of the web simple and focused on you. Remember that people of various ages and internet experience levels will view your personal websites and social media pages. . I have deliberately left out huge personal brands like Oprah or Gary Vee. We recommend taking a glance at your personal brand statement every 3-6 months to see if anything needs to be changed. 1. No one should have to guess what it is that you do or the purpose of your personal websites and media pages. Personal Branding Examples. Regardless of who you are, you can showcase your talents. He even uses Calls to Action like, “Yes, I want Neil to teach me how to grow my business.”. She is also has a robust social media presence, sharing her own material along with thought-provoking sayings and articles relating to all aspects of leadership. She believes intention plays a crucial role in effective branding. Mark built his whole persona on being straight-up and to the point. Have any tips to add to into the mix? And it is Seth that people want to hear from – not some company or organization. Sean Ogle. Her copy focuses on her skills and provides evidence of ways she can help you, whether you are an existing writer, or somebody wanting to write. You could also explore blogs, brands, and influencers you resonate with. I encourage checking her out on Facebook, Instagram, and Twitter for some seriously good advice on social media and personal branding. Danny Iny is the founder and face of Mirasee, formerly Firepole Marketing. This is very much the personal... 2. These are the very basics needed to build your personal brand and should unify your entire site. Writing a capability statement for the personal branding of yourself is just like creatively writing a branding statement of a product, service, or the company. She makes her business aim very clear here too, “I help entrepreneurs start and build a profitable business.”. Design layout should be simple and organized, but not cookie-cutter or boring. Personal brand examples. While it is simple, it is also powerful, giving new meaning to the less-is-more philosophy. He has written in-depth blog posts on a daily basis for many years now, most recently on his self-named site. From this, he built up his own site, now called Smartblogger. You know exactly what his skills are with this very entertaining and branded resume. is a coach, consultant, and speaker, focusing on global leadership and consulting. . He would write upwards of 30 titles for each post, again learning what attracted an audience. The site’s logo shows a cartoon image of a woman (probably Carol, herself) sitting at a computer, ready to write a masterpiece. Rather than working hard developing a personal brand and then sharing a generic shortened link (like this short.ly/5467ik) share one like MyCompany.is/Great. His regular readers could probably recognize his writing even if he didn’t use a byline. They say that imitation is the sincerest form of flattery, but this does not apply when you want to build your personal brand. Inevitably, Jeff’s site and social channels, focus on Jeff’s books, most of which are about the writing and creative process. No matter how much information you want to share on your personal websites, you need to keep things simple. Subscribe to our newsletter and get social media resources send to your inbox. Your values and goals change over time, so it makes sense that your personal brand statement would as well. Personal branding is important in almost every profession and industry. In this section, I’ll show you around a few examples. In other cases, the business is more substantial, but opts to use one particular owner or manager as their “face.”. No matter what style you choose to build your personal brand website with, it needs to be well-organized and easy to navigate. Danny has always taken a hands-on approach to his company. , which she uses as a portfolio site for potential clients who want her to write for them. Keep Things Simple. From her online photography to weekly ... Denise Duffield-Thomas – Lucky Bitch. She gives the example of a woman who watched Oprah's show. The main image on the site above the fold shows Gordon speaking, Most of the videos on the site show Gordon explaining some facet of leadership. It does not matter how large your audience is, but what does matter is how you connect with them. 23-lug-2019 - Esplora la bacheca "Personal branding examples" di Matteo Cuppone, seguita da 185 persone su Pinterest. 10 Amazing Personal Branding Examples 1. His website is. Indeed he calls his approach to leadership FAST, which he describes as encompassing four principles every business needs to achieve success and drive results. While there are plenty of poorly designed personal websites out there that are missing the mark on personal branding, there are a lot of good ones out there too. Whether through writing or visuals, you have to decide what you want to communicate and how to achieve it. He is also a former student of another member of this list, Jon Morrow, and undoubtedly learned a few of his skills from Jon. The good news is, we created a helpful personal branding guide, complete ,with tips, examples, and 40+ plug and play bio templates that you can use to put together an impressive profile. Apart from anything else, however, Neil Patel is the king of blogging about online marketing. A personal brand exists whether or not you create it for yourself. She heard Oprah give a consistent message multiple times, and eventually came to agree with what Oprah had said. This creates consistency and trust which can lead to an increased click-through rate by up to 39%. She is a highly sought after executive leadership coach and business consultant. Keep Things Organized. Danny Iny is the founder and face of Mirasee, formerly Firepole Marketing. He even has a cartoon picture of his face as the favicon for the Neil Patel website. Whatever it is that you are trying to promote with your online personal brand, you need to showcase that in a clear and concise way.